市场营销和公共关系部为大学提供全方位的市场营销和公共关系服务和支持，旨在实现多个目标受众，包括未来的本科生和研究生及其影响者，校园社区，校友，公众，潜在捐助者，以及州和地方决策者。
The department—composed of writers, editors, media professionals, and graphic and web designers—projects a positive and consistent image of William Paterson University through all print and electronic communications. Responsibilities include:
- Advertising
- Publicity
- Web marketing
- Social media
- Print and electronic publications
- Marketing and promotional materials
In addition, the department is responsible for maintaining and implementing the University’s Brand Strategy and Graphic Guidelines.
